Pink for men

A trend of men in pink is proliferating in HK. Couples of weeks ago, I attended an old boys' gathering . Among four of us, I was the only one who was not wearing pink. On the street and in MTR trains, more and more men are wearing pink, which in the past was girls' privilege.

Pink has always been feminine. Any boy who used or wore anything pink would certainly be labelled as girlish in the past. Thanks to the courage of fashion designers in Milan and the effective marketing strategy of the brands, now pink is the trendiest colour of men wear. How did the marketing team change our perception? When did we start thinking pink is not only acceptable for men, but even good looking on them? It'd be interesting to learn the secret behind all these.